.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand has actually onboarded Indian cricketer KL Rahul as a brand name ambassador as well as a client in the provider, it showed to ETRetail.Without revealing the exact percentage of stake the cricketer has actually taken, the firm stated it is actually a sizable as well as calculated investment.This cooperation aims to utilize KL's astounding level of popularity, particularly among youth as well as physical fitness lovers, to broaden Boldfit's dip untrained markets and demographics all over India.Sharing concerning the company's growth plans, Pallav Bihani, owner and chief executive officer of the company pointed out, "We are going all-in on growing our activewear as well as footwear groups, which are readied to redefine the physical fitness market. These segments are our potential growth motors." Currently, exercise and yoga extras steer most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand accomplished a profits of Rs 73 crore. With calculated efforts and this collaboration, the label aims to reach an earnings of Rs 500 crore by FY26. Founded in 2018, it currently provides over 1 crore clients every year as well as aims to broaden this reach to 5 crore with this alliance. Also, it is boosting its source chain infrastructure to ensure prompt delivery and constant item availability.Looking onward, the D2C start-up expects an eruption in online traffic, social media interaction, and higher purchases throughout our crown jewel categories.
Posted On Aug 1, 2024 at 10:46 PM IST.
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